BARE — MUM
Whilst the pregnancy & newborn market is one of the most catered to (and valuable) of all markets, the postpartum sector is often overlooked. Information is scarce and millennial pink is washed across products that haven't addressed the needs of new mothers. Set with an intention to demystify and destigmatise, Bare Mum has developed a range of clinically approved products to assist mothers during this transformative period.
Our task was to create a brand built around empowerment. We developed Bare Mum with this in mind, infusing that feeling into every aspect of the brand; the name, the stereotype-breaking colour palette, credible language and clinically-skewed packaging designed to highlight the efficacy of the products. Balanced with human touches and vulnerability, the new Bare Mum brand identity represents motherhood with authenticity.
How We Helped:
Brand Strategy | Brand Identity | Brand Messaging | Shopify Website Design & Development | Packaging Design | Social Media Strategy & Content | E-Newsletter Strategy & Content | Animation | Art Direction of Photography & Videography
Who Helped Us:
Product Photography & Videography by Morning Swim Studio
Product Photography & Videography by Morning Swim Studio
Lifestyle Photography by Tash Whitty
The clean, clinical type combined with the debossing and freeform "lines of emotion", speaks to the efficacy of the products and medical backing without feeling cold or emotionless.
Whitty's photography brought a realness to the brand, avoiding the "prettied" imagery typical to this space.
The modular construction of the ecommerce packaging was designed with sustainability and simplicity in mind.
