A global celebration of running and community. Running is an invitation. It belongs to no one and everyone. No one teaches us how to run. There’s no right way to do it. No choreography. It’s pure movement. A mirror that reflects us back to us. It’s a blank canvas that we fill. An inherent partnership between us, our bodies, our minds (and whoever we see along the way). Running—and the feelings that come with it—are a personal invitation we choose to accept, the second we pull on our gear and head out the door. This campaign is a giant invitation: to run, to run on Global Running Day, and to feel running differently. Our campaign visuals are designed to capture the essential qualities of running with a nod to unique expression and individuality within the sport.
ROLE: ART DIRECTION
COPY DIRECTION: ARRABELLE STAVROFF
STUDIO: LULULEMON
PHOTO: ANDRE L PERRY, ZACH HETRICK, ADAM CORBETT
VIDEO: WAVELENGTH
DIRECTOR: ZACK MCTEE
EDITOR: TOM HOHLE
BRAND MANAGERS: PAT JEFFERS, ANDREW CHO
DESIGN: KARIM KADI, LAUREN FOOT, SASHA VALGARDSSON, DINA MAANI, KRISTINE NILAN
COPY: KIM BUDZIAK, SUZANNE GARDYNIK, JESSICA LIEW
AMBASSADORS: CHARLIE DARK, SANCHIA LEGISTER, COLLEEN QUIGLEY, PATRICK PRESSGROVE, COFFEY
COPY DIRECTION: ARRABELLE STAVROFF
STUDIO: LULULEMON
PHOTO: ANDRE L PERRY, ZACH HETRICK, ADAM CORBETT
VIDEO: WAVELENGTH
DIRECTOR: ZACK MCTEE
EDITOR: TOM HOHLE
BRAND MANAGERS: PAT JEFFERS, ANDREW CHO
DESIGN: KARIM KADI, LAUREN FOOT, SASHA VALGARDSSON, DINA MAANI, KRISTINE NILAN
COPY: KIM BUDZIAK, SUZANNE GARDYNIK, JESSICA LIEW
AMBASSADORS: CHARLIE DARK, SANCHIA LEGISTER, COLLEEN QUIGLEY, PATRICK PRESSGROVE, COFFEY
