Sports and nutrition-related products often take on similar appearances. Think dark colors, intense logos full of movement, usually a shade of orange or red, and more masculine energy than a locker room. Therefore, I designed the nutrition supplement brand by NFL Veteran Nick Hardwick differently. These products are designed with motivation and energy in mind yet still balance a minimalistic approach. Using chartreuse as the primary color was a choice for it's both energetic and gender-neutral touch. Plus, pairing it with both black and white makes the design feel complete and vibrant.