Arkenstone offers skin-care for men. They create skin care that uses the energy of nature to give men sustainable skin health, reflecting the healthy life & person they are.

The client asked for an idea that would reflect the "natural" aspect in a clever way and being premium and strong.

I have subtly suggested the natural aspect by using a tree branch idea integrated into the letter "N". It is more direct but not so obvious and generic as using a leaf symbol. The proposal has more energy but still premium and bold, with a theme of efficacy/power.