Client: TELUS
Agency: TAXI
Role: Copy/Concept
 
The brief? Promote the TELUS Karaoke app online. Don't make a microsite, because that's expensive. Don't use any actual karaoke music, because that's expensive too. Don't use any professional actors or singers, because... ditto. So we did this.
 
I consider it an outstanding success: we made a TELUS ad and there's no dumb animal in it.
 
(AD: Chairman Ting
 
TELUS: Experiential
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TELUS: Experiential

A stunt promoting the TELUS Karaoke app on Optik TV.
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