The main inspiration behind the UNStudio exhibition branding was the Theatre Agora, a performance theatre located in Lelystad, Netherlands. Based off of a kaleidescope experience, the theatre features an extremely colourful interior and exterior as well as a geometric and angular layout. The shadows of the paneling give off a 3D effect with the walls, creating depth and dimension throughout the structure. Inspiration was heavily drawn from the orange exterior because orange represents both the outside of the theatre as well as the Netherlands, one of the primary countries that UNStudio is based out of. The Theatre Agora is dynamic, intense, unique and interesting - all characteristics that embody the work and style of UNStudio.