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Kitchen2You \ Visual Identity




​​​​​​​From my kitchen to yours

Kitchen2You is a catering and delivery service with flavors that take you to the streets of São Paulo. From preparation to delivery, the entire process is carried out by chef Fátima together with her team. The main objective is that each customer can take a renamed recipe to their home, with practicality and freshness.

The art of cooking, eating, and sharing, an opportunity for socializing, toasts, conversations, and everything that surrounds a table of friends who sit down to eat.
Through a gastronomic experience with its ready-to-eat dishes, chef Fátima offers its customers the opportunity to taste the best dishes from renowned chefs, right in the comfort of their own home.
To tell the whole Kitchen2you universe, we have developed a fresh, colloquial, fun, and warm identity, through a vast color palette, a combination of contrasting typographic styles, and the presence of a cheerful and dynamic logo.

For this different and unique brand, we were invited to develop a new identity, including logo and delivery packaging design. The hand-drawn illustration on the packaging takes you back to renowned restaurant kitchens around the world. In addition to the fun and relaxed tone, we kept the branding light and modern. The logo was created in a more deconstructed way to maintain the joy of the identity and play with the fresh and organic ingredients used in the preparations.

Kitchen2You é um serviço de catering e delivery com sabores que te levam pelas ruas de São Paulo. Da preparação à entrega, todo o processo é realizado pela chef Fátima em conjunto com a sua equipa. O objetivo principal é que cada cliente leve uma receita rebatizada para sua casa, com praticidade e frescor. 

A arte de cozinhar, comer e compartilhar, oportunidade de convívio, brindes, conversas e tudo o que rodeia uma mesa de amigos que se sentam para comer.

Através de uma experiência gastronómica com os seus pratos prontos a comer, o chef Fátima oferece aos seus clientes a oportunidade de degustar os melhores pratos de chefs conceituados, no conforto da sua própria casa.
Para contar todo o universo Kitchen2you, desenvolvemos uma identidade fresca, coloquial, divertida e calorosa, através de uma vasta paleta de cores, uma combinação de estilos tipográficos contrastantes e a presença de um logotipo alegre e dinâmico.

Fomos convidados a desenvolver uma nova identidade, incluindo logotipo e design de embalagem do delivery. A ilustração feita à mão nas embalagens leva você de volta  às cozinhas renomadas de restaurantes pelo mundo. Além do tom divertido e descontraído, mantivemos o branding leve e moderno. O logotipo foi criado de uma forma mais desconstruída para manter a alegria da identidade e brinca com os ingredientes frescos e orgânicos, utilizados nos preparos.


\\ Client
Kitchen2You Food & Catering

\\ Year
2019-2020

\\ Scope of work
Brand Identity & Strategy, F&B Collaterals, Packaging Design, Branding, Environment Design & Motion Design.



Kitchen2You ®
by oie\design creative studio

Branding: oie\design
Styling & Art Direction: Marina Hauers
Services: Brand Identity & Packaging


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Kitchen2You \ Visual Identity
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Published:
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oie\ design®

Kitchen2You \ Visual Identity

Kitchen2You is a catering and delivery service with flavors that take you through the streets of São Paulo. From preparation to delivery, the ent Read More
17
165
2
Published: