7 Reasons to taste the JOY - is a #lactosefree, #glutenfree, and #guiltfree Social Media Campaign, created in order to reveal the new cashew and coconut milk products based - JOYURT - for our client Rawckers.
Our Yellow Mission was to encourage the consumption of vegan alternatives to yogurt, personifying each benefit of the fruits, turning them into delicious motifs and healthy adventures.
We have created 7 characters-illustrations that correctly communicate the joy of joyurt consumption, in all its forms, through colors and contexts that show how vitamins, proteins and fruit’s properties embrace the creamy waves of joyurt and how they contribute to the well-being of the end consumer.
Our Yellow Mission was to encourage the consumption of vegan alternatives to yogurt, personifying each benefit of the fruits, turning them into delicious motifs and healthy adventures.
We have created 7 characters-illustrations that correctly communicate the joy of joyurt consumption, in all its forms, through colors and contexts that show how vitamins, proteins and fruit’s properties embrace the creamy waves of joyurt and how they contribute to the well-being of the end consumer.
