Breakaway. is the coffee shop that combines passion for cycling, socializing and the joy of living. It aims to create an environment that’s both inviting and fresh, inspiring trust in the quality of the services.
In cycling, the term ”breakaway” refers to the action of an individual successfully opening a gap ahead of the peloton. This concept is subtly reflected by the dot used in the brand identity—an element that represents the individual making the action.
By isolating the unique element from the cursive logotype and using it to create multiple pattern styles, Breakaway.'s visual language becomes highly dynamic and endlessly flexible.
