Over the past years, companies across industries have digitized their operations and processes. Even now, businesses are using artificial intelligence to streamline workflows and supply chains.
While some colleges, universities, and training providers have modified or expanded their curriculum to meet this growing demand for digital know-how, many educators struggle to provide the essential skills students need.
In this article, we explore some digital marketing skills which are in demand nowadays.
Search Engine Marketing
These are some most important skills for Social Media marketing are:
Ability to map user life cycle journey across both organic and paid channels
Know how to analyze performance data and make data-driven decisions
Having a creative mindset and skills to develop engaging content
A sense of how to build and engage communities
Learning how to implement conversion tracking and identify explicit attribute models
Know how to collaborate with influencers or customers to drive user-generated content
Social Media Marketing Courses
If you are looking for a Digital Marketing course and want to take your social media skills to the next level. There are some courses for Social Media Marketing in 2021 are:
DigitaLearn - Digital Marketing Academy
Facebook Blueprint
HubSpot – Social Media Academy
Udemy- Social Media Mastery: Paid Performance
Udemy – Social Media Marketing: organic
Search Engine Optimization
These are some important skills for Search Engine Optimization are:
The ability to analyze performance data benchmarks and strategies
Proficiency in local SEO
An understanding of new practices as updates continuously evolve
Ability to write captivating content that can be used to improve on-page rankings
Technical skills to create schema markup, sitemaps, and process redirects
Practical skills in building site back links
Social Engine Optimization Courses
If you are eager to start learning the fundamentals of SEO or are willing to take your existing skill to the next level, I have recommended checking out great resources.
There are some SEO courses in 2021 are:
DigitaLearn – SEO Training Academy
Moz academy
HubSpot's Free SEO training course
Udemy – SEO 2020 complete SEO training
Content Marketing
These are some important Skills for Content Marketers.
Strategic Thinking - Evaluating business goals and formulating an effective content strategy to achieve these results.
A data-driven mindset helps to evaluate the true value of each piece of content that adds real value to the business.
Content research, including; keyword research, competitor analysis, traffic forecasts
Competency in creating content across different formats- written, video, and audio content.
Content Marketing Courses
If you like writing and creativity, you can go with a content marketing course.
There are some Content Marketing courses in 2021 are:
Ahrefs- Blogging for Business
LinkedIn Learning – Content Marketing Courses
Coursers- The Strategy of Content Marketing
HubSpot Academy – content Creation Courses
Data Analytics
These are some important Data Analytic skills for Digital Marketers are:
Proficiency with data visualization tools
Understanding of how to properly organize and store unique data points
Proficiency with querying language like SQL
Ability to draw unique insights from diverse data sets
Knowledge of how to integrate cross-platform event tracking tools when measuring conversion goals
Data Analytics Courses for Digital Marketers
With the increasing demand for highly specialized data analysts, new resources have flooded in helps you gain momentum throughout the landscape. From using specialized tools like Google Analytics to learning how to query large data sets, there is something available for everyone.
There are some marketing analytics courses in 2021 are:
Udemy- The Complete SQL Boot camp
LinkedIn Learning – Analytics for Agile Marketers
