The shopping center ITIS, and the surrounding area of Itäkeskus is a infamous part of Helsinki for many different reason. Itäkeskus has been a staple of negligence in the city's infrastructure investments, but after decades, the district will receive many newly developed services, buildings and spaces. Itis has been the hub of the area since it's opening, and their goal is to overgo a complete rebranding, and a fresh new direction in their operation and services.
Our company, with some others was asked to participate in the rebranding process, and to help them find their new voice and direction. They had some ideas about the overall feel of their new brand, but we got free hand in what we imagine for them.
In our entry, we translated the rich history of Itäkeskus into a modern Scandinavian design. Starting from people with various backgrounds living there, thru the different precinct, to the wonders of nature around the area.
In the end, Itis decided to continue the process with a different studio, but we still proud of the complete brand strategy what we visualized for them.
Art Direction, Graphic Design - Abel Csendes
3D - Sishir Bhandari
Animation - Kaisa Ranta
