Eightyfive LLC's profileJoel Berroteran's profile

Hoka Mach 4

Multiple Owners
•
One word- Harmony
The Mach 4 combines two different foams to put cushion and performance in perfect harmony.
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Our challenge was to represent the harmony by creating sound wave lines while the shoe organically blends through.
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The Mach 4 moves through endless visual wavelength forms.

The smooth, harmonized energy represents the merging of two unique foams becoming the ideal running shoe.
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Client
Hoka

Agency
Kayser&Co

Directed by
Eightyfive

Creative Director
Joel Berroteran

Executive Producer 
Jeremy Summers

Design
Joel Berroteran

Animation
Sara Wade
Joel Berroteran

Music by
None
Hoka Mach 4
Published:
Eightyfive LLC's profileJoel Berroteran's profile
Multiple Owners

Owners

Eightyfive LLC's profile
Richmond, CA, USA
Joel Berroteran's profile
Richmond, CA, USA

Credits

Sara Wade's profile

Project Made For

user's profile
Eightyfive

Hoka Mach 4

The Mach 4 combines two different foams to put cushion and performance in perfect harmony. Our challenge was to represent the harmony by creating Read More

Published:

Tools

Creative Fields