"Crustum" is a family style bakery and café which opened its doors in 2009. The bakery has been running its business successfully since then and could be proud of the customer loyalty they have built. And there's a reason for that as they sell delicious baked goods and roast quality coffee.

The goal of this project was to showcase the newly designed coffee packaging. There was a need for visuals in social media, food delivery apps and to be printed as well.

I went for a pastel color scheme in a poster and a bit destructive composition which all in all looked well balanced to me.

Speaking about the product shots for the food delivery apps the main goal was to follow the right aspect ratio so the packaging would be fully visible. Cohesiveness was another end goal.

Finally, for social media images I used desserts and props with analogous color palette to make the frames harmonious.