Ceylon Haven Villa Rentals
Brand Identity / Creative Concept / Illustration / Brand Language / Social Media Design
Borne out of the pandemic with the demand for holiday goers to enjoy their own private spaces, Ceylon Haven aim to offer a unique concierge service with a personal touch as well as prompt, friendly communication. With a wide variety of properties located across Sri Lanka to suit all budgets, the company wanted to appeal to a younger audience and shake off the feeling of exclusivity often experienced when renting a luxury property. Having grew from an idea to a 100 villa portfolio within a matter of months, they needed a brand identity that solved two main issues they were facing.
Firstly, other companies had begun to copy their business model so they needed a design system that could not be imitated; one that was bold with an authentic brand story rooted in Sri Lanka. Secondly, as their main revenue came through Instagram, customers preferred to clearly see price, pax, location and photographs in each post which made communications cluttered without a system in place. The solution? To create a bold colour palette inspired by Sri Lankan village houses and a unique stamp system that evokes feelings of travel nostalgia. Inspired by passport and collector stamps of far-flung places, the stamps could be added to social media communications to clearly show essential villa information, but in a way that complimented the brand design rather than confused it. The illustrated stamp designs were also used to section and organise all villas into 4 clear categories that travellers often seek based on their desired island experience; Safari, Culture, Hillside and Tropics.
Through Ceylon Haven’s visual identity, we aim to transport their customers to another world; one where we evoke happy memories even before they've arrived through a brand aesthetic that is contemporary, playful and approachable. The result is a bold, unique and adaptable brand that is a fresh face in the villa rental market and as our tagline goes; 'Unapologetically Sri Lankan.'
Location - Sri Lanka
Category - Hospitality
Client - Ceylon Haven
