小狼君 Langcer Lee's profile

【皇制·御品酱酒】白酒包装 Chinese Baijiu packaging

“万国来朝进贡,仰贺圣明主,一统华夷。普天下八方四海,南北东西。”这是明朝胜极之时万国来朝的盛景。其实不止其他国家,国内各地的精品也在向朝廷进贡。明万历1584年,贵州播州的杨氏土司向朝廷进贡珍藏的酱酒,神宗朱翊钧饮后龙颜大悦,从此该酒便成为了“贡酒”。但随后爆发的播州之役确使贡酒的生产一度暂停。后来随着时间的推移,贡酒的配方和工艺流传了下来,形成了今天的“皇制”酱酒。
为体现“皇制”酱酒贡酒的历史背景以及丰富的文化底蕴,此次的瓶体设计采用玉玺的形式,搭配瓶肩的中式瑞兽,尊贵典雅,也蕴含着吉祥、兴旺、平安、长寿、富贵等美好寓意。

In order to reflect the historical background and rich cultural heritage of the "imperial" sauce wine tribute wine, the bottle body design adopts the form of jade seal and the Chinese auspicious beast on the bottle shoulder, which is noble and elegant, and also contains beautiful meanings such as auspiciousness, prosperity, peace, longevity and wealth.
Creative Director:小狼君Langcer Lee
Designers:法老、卷儿、幽幽
Illustrators: 蓝宝、高高

【皇制·御品酱酒】白酒包装 Chinese Baijiu packaging
Published:

【皇制·御品酱酒】白酒包装 Chinese Baijiu packaging

Published:

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