Info Lab 信息购物中心

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Welcome To Info Lab ：

Information Shopping Center

欢迎来到 · INFOLAB 信息购物中心

信息危机 Information crisis

Today's social media game is actually a data game of followers, thumb up, reads, comments, retweets and other metrics. Aiming at the "information crisis problem", we deeply understand the harmful effects of information garbage and the value of users' attention in the information age. Through comprehensive investigation, eight types of information garbage are integrated, and the research topic of INFO LAB is derived from this starting point. The visual design logic of the project is based on the concrete interpretation of the information waste transmission process. It takes users' attention as the circulating chip of the information world and visualizes the transformation from "browsing behavior" to "buying behavior". We hope to cause the audience to reflect, re-recognize the value of human beings in the information age, and re-examine their own life in the information age.

站在信息大爆炸的中心，用户从单向身份中跳脱出来，在信息接收者和发布者的角色之间不断转换。由用户发布生成的内容通过社交网络形成了新的信息垃圾传播链条。今天的社交媒体游戏规则实际上是一个由粉丝数量、点赞量、阅读量、评论、转发等指标构成的数据游戏。在利益驱使下，利用虚拟信息得到的流量二次变现带来经济利益。
我们针对“信息危机问题”深入解读信息垃圾的危害影响以及用户注意力在信息时代的价值。通过综合调研，整合出八类信息垃圾,并以此为出发点引出信息购物中心（INFO LAB）的研究主题。课题视觉设计逻辑建立在对信息垃圾传播过程的具象解读基础之上。以用户的注意力为信息世界的流通筹码，将“浏览行为”到“购买行为”的转化视觉化。我们希望引起观者反思，重新认识人类在信息时代的价值，重新审视自身在信息时代的生活。

In view of the "information crisis", we conducted an investigation to deeply understand the harmful effects of information waste and the value of users' attention in the information age. The team integrates the data of junk information through statistics of Baidu index, crawler and other comprehensive websites and authoritative websites. Conduct in-depth research from two aspects of data and viewpoints to lay a foundation for future visual design.

针对“信息危机问题”我们展开调研，深入解读信息垃圾的危害影响以及用户注意力在信息时代的价值。小组通过百度指数、爬虫以及其他综合类网站和权威网站统计的数据，对垃圾信息的数据进行整合。从数据和观点两个方面进行深入调研，为之后的视觉设计打下基础。