THIS WAY, Salone del Mobile, 2011
Design Academy Eindhoven
See the end result of the online branding of this event here:

Welcome to the Design AcademyEindhoven hub!
Here we will not only show graduates work, but offer talks andevents, exhibit some of the work of the DAE with outside partners, as wellhave a cafe hangout.

The DAE hub is a platform to show theDAE way.
How we take the students concerns,talents and authentic responses to the world and support and coachthem both to develop their own voice, and tocreate a purpose by connecting them to the world through knowledgeand awareness and through collaboration with others.
To make this happen we have collaboratedwith DAE graduates (from building the exhibition, to the graphic design,signage, food, project management, speakers, and entertainment).
A show to point the many ways that will lead to the future.

Graduate work
Work by Bachelors and Masters thatfocus on the students' many different views on the world, the issuesthat engage them, and therefore potentiallythe different design roles they can play, from inventor tobehaviorist, educationist to activist.

A debate, MY WAY, on Wednesday at 17.00featuring past graduates who engage with the world each in their owndifferent ways from Bas Princen to Christien Meindertsma andDries Verbruggen and Claire Warnier. We will also highlight some ofthe current graduates whose interests range from health to mapmaking, science to mine detectors. Chaired by Marcus Fairs of Dezeen,there will be an overview by Paola Antonelli from MoMA, New York.And there will be a series of Breakfast Conversations onDesign, a collaboration between the DAE Masters and Premsela, Thursday toSaturday at 9.30 – 11.00.
Work with outside partners
- An exhibit of two DAE projects withoutside partners, the Municipality of Dordrecht and theTextile Museum Tilburg
- An exhibit of the work of photographerand DAE graduate Bas Princen who won a Silver Lion at the 2010 Venice ArchitectureBiennale, and which also was a part of the DAE City and Countryside project.