Mount Hawke Skate Park was established in 1982 and has had perpetual growth since then, with some big ideas for the future. MH has some of the biggest global sponsored skaters with more talent growing all the time.
My challenge to brand not only the park but create a brand and brand essence. The mark is needed for multiple applications and aims to encapsulate a visual connotation of skating that could be widely understood. The skaters all have input on how the park is designed and how it functions so I wanted to create a brand that 'holds' this process.
The mark acts as a canvas in which the skaters are able to graffiti its body but always stay within the strong outline. Conceptually the mark is made of the typographic pillars of the 'M' and the 'H', signifying Mount Hawke’s beliefs of a skate park made by skaters.
*All presented applications on other brands are NOT licenced applications but merely representations of how the brand is to be positioned through stickers and merchandise.
These are not official applications to Chocolate, Eastpak, NY, Element, Flip, Xposure, Yamaha and KTM.
* Application representation of future possible extreme sports.
Light mapping and Fiducial sensors to bring technology to the scene ...
Here is our test for the prototype tracker/projection mapper (now know as ‘The Cyber-Dog system‘) in it’s intended environment for the first time. Mount Hawke consists of 20,000 square feet of ramps of all shapes and sizes, an inspiring place for thinking about projections and tracing the flowing movements of skaters and BMX riders. The idea to have many more, larger installations of light mapping and open programming facilities so the skaters can write their own visuals to be projected on the ramps. The potential is very large and many tests are to be conducted. This system is to be integrated for augmented reality using Fiducial sensors. Skating both physical and digital … hmm interesting