• Toasted Muesli •
• brief •
A plant-based & superfood muesli for your breakfast!
This is the best muesli you'll ever taste, full of tropical flavours in one pack.
• overall design rationale •
Inspired by the Tropical flavours of South-East Asia, both tropical leaf & birds feature like the parrot & hornbill as the main illustrative elements on the packaging. Ingredients can be seen bursting out of the flavour tag.
• illustration •
Inspired by the line art concept, the superfoods, nuts & fruits was illustrated
with vibrant colours usage. I had fun illustrating each superfood elements to support the overall tropical concept.
• dynamics •
Amazin' Graze is all about superfoods. So to show varieties of
superfood in the content, what better way to have it bursting motion
out from the falvour tag.
• Communication Material •
Highlight about the benefits of the muesli products.
• social media posts •
To tease people on the new products & how tasty it is.
project duration • 12 months
published date • 16th Mar 2022
