Momsy Is a store that sell useful equipments for moms that have babies or toddlers. Moreover, this store also sell some types of outfit for expectant mom and also for babies and toddlers. The Momsy’s target market is expectant mothers and mothers that have babies and toddlers.
The name itself was taken from word "Mom's" which means mom's stuff or stuff belongs to a mother. The Momsy’s logo uses circle and arch elements. Those elements will resemble holding hands. The logo can resemble mother’s hand that always hug her children and it also can represent expectant mom’s hand that hold up her stomach. The logo uses orange and green color. The orange color represents warmth and love, whereas the green color used to make the logo more modern and fresher. To make it more attractive, the store name “Momsy” will use a decorative font.
Other marketing tools such as name card, price tag, and paper bag will be dominated by orange and green color and each of the marketing tools will be attached with the store’s logo.
