Savana paints rebranding and packaging design. The name Savana (meaning savannah) was good and had a very good awareness but the colourful package lacked clarity and memorability. The solution was to go further with the name and fully embrace it.
The textured logo reminds of the tall grass in the savannah.
A world of colourful animals was designed to complement the name.
Higher quality paints with Teflon use Silver for background. Or they make full use of the metallic cans and lets them be without covering them with color.
Designed at Brandient.