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Covey | Brand Identity



Covey — An American Eatery 
Covey can mean two different things — either 1: a small gathering or party of people; or 2: a small flock of birds.

Nested within a sophisticated, and yet cozy, environment that is thoroughly mindful of the sensory experience; Covey and its menu appease & connect generations. While embodying and bringing to life the most wholesome aspects of its namesake, Covey's distinctive restaurant scene calls families, friends, and hungry humans of all ages to flock to flavors, smells, and sights that will not be forgotten.






Gather Around 
Covey's logo incorporates the symbology of its signature title; featuring four representative birds encompassing a square shape that speaks to the table where we, and our loved ones, gather around to enjoy the flavors & feelings of a life set apart. 

These effortlessly classy forms come together to create a simple & ornate floral figure that is intended to be used in patterns throughout visual translations of the brand. The logo simultaneously emphasizes the underlying tropical theme, intrinsic to the voice and elegant style of this American eatery & cocktail bar.



       
    
         
             
Covey | Brand Identity
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Covey | Brand Identity

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