The Project
The objective was to release a new Kit Kat flavor in Vietnam. We have researched to find a unique flavor that missing on the market. Since durian is a popular fruit in South East Asia countries because of its flavor and aromas, we chose durian as the new flavor.
Following that, we need POSMs for the campaign. I started with creating packaging design for the new flavor, using green and yellow to represent for the fruit.
Using the same key visual, I created bill board, poster and social posts for the campaign.
Thank You!
