A Good Skin Day in a Bottle
Sephora Seasonal Campaign–Motion, Digital & Print
OBJECTIVE
To drive traffic to Sephora's skin tint collection
TARGET AUDIENCE
Existing customers
CREATIVES
PAID MEDIA YOUTUBE–30 SEC
ORGANIC SOCIAL LINK POST–15 SEC
DIGITAL ASSETS
HOMEPAGE HERO BANNER
INSTAGRAM POST & APP BANNER
APP INBOX CARD
PRINT ASSETS
STORE WINDOW
FINAL RETOUCHED IMAGES
During production, we worked closely with our photographer to assemble a brief to direct the overall visual aesthetic. For each round of feedback, I worked with retouching team to make sure each model has accurate product skin finish, lighting consistency, clear branding visibility and product smear color accuracy.
Role: Designer
Designer: Holly Cholak
Art Direction: Natasha Katz
Associate Creative Director: Kyung-Ah Son
Editorial: Briana Verdugo, Jackie Kropp
Beauty Photographer: Daria Kobayashi
Product Photographer: Joyce Lee
Videographer: Zexi Qi
Content Producer: Sabrina Bajaj
DP: Riccardo Fernandes
Program used: Illustrator, Photoshop, InDesign, After Effects
Designer: Holly Cholak
Art Direction: Natasha Katz
Associate Creative Director: Kyung-Ah Son
Editorial: Briana Verdugo, Jackie Kropp
Beauty Photographer: Daria Kobayashi
Product Photographer: Joyce Lee
Videographer: Zexi Qi
Content Producer: Sabrina Bajaj
DP: Riccardo Fernandes
Program used: Illustrator, Photoshop, InDesign, After Effects
