PerghChicks started out as a chicken wings pop-up stall in 1999 and is now operating out of their permanent space at Jurong West selling ayam percik (a Malay style grilled chicken), Ramly burgers, and more!
Wanting to refresh their brand’s image, PerghChicks requested for the final visuals to look bright and bold. Based on this, This Projective created a mood board that featured striking colours and plating references suitable for PerghChick’s menu items.
The photo shoot was executed at the client’s location. All the necessary menu items and ingredients (props) were provided by the client, while This Projective provided the tableware.
(Above) Honey BBQ Chop and Percik Chop Set Meals (served with salad, potato wedges and butterfly pea garlic butter rice)
(Below) Pergh Chilli Cheese Wedges and new menu item, Chicken Tenders!
(Above) Ramly Beef Burger
(Below) Thai Milk Tea and Bandung Unicorn, both made and bottled in-house
(Below) Thai Milk Tea and Bandung Unicorn, both made and bottled in-house
(Below) The final pictures were used for PerghChick's new menu (designed by This Projective)
Objective
To photograph and refresh PerghChick’s visuals and menu
Published
On the brand's social media page
Credit
Photographer: Josslin Yeo
Producer: Natasha Lim
