A suite of graphic material such as this is created for the marketing and promotion of all Custom Media webinars. Sponsors present topics at the webinars based on their knowledge and expertise as industry thought leaders. For these webinar promotions, I select illustrations or photographs related to the subject of the webinar. The image is used on all promotional materials and is a strong branding element for the webinar. Specific collateral are used at different points in life cycle of the marketing effort.