UNTTD is "an independent tool for independent businesses of Creative Creator."
The project designed UNTTD’s brand identity, which focus to guarantee creators' individual freedom, maximize profits, and create hubs between producers and consumers.
Brand logo
The logo is designed with the motif of a blinking typing cursor on top of UNTTD's Untitled page.Blinking Cursor means that the first step as a creative creator with UNTTD, the story of his own in the future, It means the excitement of a new business.
Brand Color
UNTTD has built a simple and professional brand image using black and white basic colors. Use blue as a point color to create a trust image and can feel that everyone is doing 'independent business' in UNTTD.
Typography
UNTTD's English typeface uses a neutral and simple 'Akzidenz-grotesk bq extended' that can express a variety of businesses and creativity, not a specific gender, age, or propensity. 'Akzidenz-grotesk bq extended' is simple and clear in its form, making it flexible to apply regardless of media, and delivering the brand image of uttd more collectively.
Application
Application is the widest contact point to showcase UNTTD.
The impact and consistent brand communication becomes possible through the proper allocation of the intense visual assets and simple, clear messages from online to offline.
UNTTD Visual Identity Design
Date: June 2021
Partner: UNTTD
Design: Mobills
