ALLOCATE HORIZON AWARD
The word ‘Horizon’ conveys aspiration and is a recognisable word with the same meaning across all our territories. This keeps the programme accessible and inclusive, one of the core elements of the brief. The mountain peak represents the striving for the achievement and the reaching of a new destination, the point of greatest success.
It represents growth, development and reaching most successful point in a person's career.
After reaching the top, the new horizon opens up in front: it inspires people to ‘broaden their horizons’ in a professional setting, seeing beyond their day jobs, while at the same time the award literally takes them to a new exciting destination.
Project scope: Internal branding, Internal rewards program, creative direction, research, ideation, work shops, copyrighting, logo, pitch, 3D model, certificates.
Etymology - Coming up with the program name and visuals
Mountain Peak
The mountain peak represents the striving for the top, reaching a new destination, the point of greatest success or achievement. Represents growth, development, reaching most successful point;
Horizon /həˈrʌɪz(ə)n/
noun
noun
1. The line at which the earth's surface and the sky appear to meet.
"The sun rose above the horizon”
2. Overcoming the limit of a person's knowledge, experience, or interest.
"She wanted to leave home and broaden her horizons"
"She wanted to leave home and broaden her horizons"
