Adidas
ADIDAS FALL/WINTER LOOK BOOK 2013
All rights reserved with adidas and TBWA India
 
 
 
PROJECT BRIEF: Develop a lookbook for the fall/winter 2013 collection of adidas. This lookbook is meant to aid fashion designers and stylists. The products have been classified under various categories such as superstar, camouflage, classics, jeremy scott and many more.
Cover developed for the lookbook - Following the theme - Fall / Winter the adidas logo is embroided on the cover page. This particular cover is hand done.
Cover along with the flip side
Gate fold for 'Superstar' - category under adidas originals
Address panel along with the CD containing the images of the fall/winter collection.
INNOVATVE AND INTERACTIVE HOARDING DESIGN
All rights reserved with adidas and TBWA India
 
 
PROJECT BRIEF: To create an innovative hoarding design for the new 'Boost adidas' shoe launched in India. The hoarding should be able to catch buyer's attention and increase sales. The shoe has to be shown in it's full glory.
 
TARGET AUDIENCE: 
Athletes
Gymnasts
People in the age group 15 to 35 years
Assisted Mr. Ajoy Krishna for the shoot of the 'boost adidas' shoe.
FLAT (2 D) HOARDING 
All rights reserved with adidas and TBWA India
 
 
PROJECT BRIEF: The client also required some flat 2D hoarding options. The final hoarding design was selected out of these. The explorations and selected designs are given below. 
(Size ratio - 1:2)
The hoarding was published in all the metro politan cities in India in the month of July 2013. Given above are the images of the hoarding at some sites.
ADIDAS BOOST PRINT AD
All rights reserved with adidas and TBWA India
 
 
PROJECT BRIEF: To develop an ad for the print media for 'boost adidas' shoe. The ad is to be developed on the same lines as that of the hoarding. The ad should show the shoe in at least three different angles.
The ad was printed in various daily newspapers and magazines.
The above work was done as a part of a summer internship at TBWA India
Adidas
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Adidas

This project is a collection of the work done for the brand - adidas in the course of a two month internship at TBWA India. Deliverables containe Read more
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