B Elegant is a full-service catering & event planning company based in Cambridge, ON. They needed a chic brand to attract a modern bride's eye and highlight their focus on service.
The hand-drawn b symbolizes a smoothly run event or a sash from a gown, depending on how you look at it. It's paired with a natural colour palette and modern sans-serif font to balance the organic flow of the logo and give it an upscale yet approachable look.
