Making Financial Planning More Human
Wilder Wealth, led by Dave Wilder, is a wealth management team that helps busy families grow their wealth. As a small brand, they faced an identity crisis, and Dave struggled with imposter syndrome. He was afraid of impersonating a large brand and not fitting the mould of a traditional financial brand.
The Challenge
Create a personal finance brand with a human, more down-to-earth client experience unlike anything else in the market.
Outcome
A paradigm shift in the brand’s positioning resulting in clarity that previous business coaching had failed to deliver. This new vision supported by new brand strategy and identity positioned Lantern Wealth to stand out in an industry that is complicated, stuffy and full of ego.
"Backcountry helped me put my finger on exactly what I needed. Way more than pretty colours and nice words, they helped me focus and refine my brand."
- Dave Wilder, Owner
