I recently had the pleasure of designing a new logo for the London-based, vintage make-up and hair styling specialists Deco Dolls - a project that allowed me indulge in my two existing interests of Art Deco style and classic Hollywood glamour. Through a distillation of reference and inspiration from sources such as Harper’s Bazaar magazines, the paintings of J.C. Leyendecker, Art Deco posters, sculptures, and classic movie posters, I developed new branding that immediately gives the viewer a sense of the nostalgic Deco Dolls style.
While deliberately avoiding current trends in this area of logo design that over use a pastel, home-made craft aesthetic, I chose a traditionally strong colour scheme of black and gold that evokes a sense of classic British fashion and opulence that’s more Biba than bunting. The final logo is made up of a classically elegant female icon (illustrated as a vector) with bold art deco lettering that allows for numerous applications ranging from web, print, social media, brochures and trade-show banners. Added to which a single colour version was also developed that manages to lose none of the original’s strength and readability.
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Christopher King is an illustrator and graphic designer based in Somerset, UK. He specialises in work for the film and television industry including poster campaigns, motion graphics and title design. Through his alter-ego Wing's Art Studiohe also offers digital design products helping others realise their own creative projects.
