Singapore Furniture Industries Council Branding (2016)
Singapore Furniture Industries Council (SFIC) is more than just furniture and furnishing, instead, it is about creating spaces and an entire living ecosystem. These include the furniture for one to lounge on, the interior design of a restaurant, to the sheltered paved boulevards to stroll on.
Working with Shermaine and the SFIC board members, the new SFIC logo seeks to embrace SFIC’s long successful history, returning to its roots and foundations, yet constantly and actively shaping the future of furniture, furnishing and living.
The square communicates SFIC's vision to be the building blocks of the furniture industry, while the fiery red reflects SFIC’s vibrancy, adaptability as well as the roots to its home — Singapore.
Client: Singapore Furniture Industries Council
Sector: Nonprofit, Furniture
Discipline: Graphic Design, Branding, Co-design Workshop
Project Team: Rodney Loh, Adriane Lee, Anthea Tay, Cheong Tong Pei
“A brand is a relationship
built between a company
and its customers.”
“A good logo is a first step towards a good brand image!”
