Advertiser's cookbook
By the year 2030, advertisers will be able to create and implement the perfect recipe to deliver to their target audience. In this design, the advertiser is compared to a chef who makes dishes, i.e. advertisements that are unique and personalised for every individual. Today, advertisements are created for the masses. But in the future, they will be more individualistic and every advertisement will be a larger than life experience, a collection of stories perhaps, that the consumers will not only enjoy, but will be affected by since access to data and personalisation are directly proportional.
The age of enlightenment
The future has in store a technological "enlightenment" for the advertisers who will be able to able to create, curate, and deliver messages that are more personalized, localized, and that are free of lapses. Gautam Buddha meditated underneath a Bodhi tree to attain enlightenment, and just like him, by the year 2030, advertisers will be enlightened by the data and resources available to them. In this design, the advertiser is sitting underneath the tree of technology which has several branches such as creativity, empathy, and sustainability which will enable the advertiser to create holistic advertisements for the consumers.
Premium Subscription:Ads Free Dreams
People don’t like interruptions in their way of living be it while streaming videos, or even be it their sleep! The way the world is moving ahead, consumers will have much larger power to control what they want to consume. by 2030, technology will be so strong that everything will be controlled and will be manipulated. Even your dreams! Haha kidding, or maybe not.
In this design, we are showing in a surreal + vaporwave art of how Technology by 2030 will have so much power that it will target your dreams with ads. People will have easy access for a premium subscription which will allow them to consume what they want and avoid ads. Ads will be become a small part of their life whereas the content and story will be larger. Hence the barter of interruption with ads free will also be a click away. And giving away their data as a barter than spending money, will be so common and transparent that people won’t bother much.
THANK YOU!
