Launch.
Launch is the community of startup founders that helps them turn a product into a successful startup. Launch is an initiative of How to Web, Google for Startups, BCR Social Finance and Orange Romania. Launch attempts to increase the chances of success for early stage startup founders in Romania. Therefore, experts from the tech industry, experienced founders, business angels, VCs as well as companies interested in developing pilot projects, are contributing with their experience and expertise to solve the challenges the founders in the Launch community have.
The community facilitates the access to expertise, experience, capital and clients. The founders have access to multiple sources of know-how, workshops, pitch sessions, peer review, guidance and mentoring.
In a tech industry that is visually represented by digital symbols, we chose to go the other way for inspiration: offline. To the very origin of “guidance” symbols. Thus, a flexible identity was created, based on the hiking markers found on mountain trails — meant to help the traveller find their path. The identity conveys the brand’s supportive and guiding purpose, as well as its friendly personality.
Team:
Brand strategy: Alexandra Sferle
Brand design & creative direction: Ovidiu Pop
The community facilitates the access to expertise, experience, capital and clients. The founders have access to multiple sources of know-how, workshops, pitch sessions, peer review, guidance and mentoring.
In a tech industry that is visually represented by digital symbols, we chose to go the other way for inspiration: offline. To the very origin of “guidance” symbols. Thus, a flexible identity was created, based on the hiking markers found on mountain trails — meant to help the traveller find their path. The identity conveys the brand’s supportive and guiding purpose, as well as its friendly personality.
Team:
Brand strategy: Alexandra Sferle
Brand design & creative direction: Ovidiu Pop
