It is said that by 2030 the air we breathe could reach beyond levels that are healthy andbecome harmful, if we do not reduce air pollution in big cities...
To demonstrate how our daily impact on the environment affects our future, we will picture it being impacted by our very own actions, creating a fake but possible and necessary product in a scenario where our environment has collapsed due to air pollution.
This "Fake Product" will be a luxurious, high-tech and futuristic innovation that will fulfill a very urgent need... Breathing clean air.
We create a clean air respirator that will make you "breathe an air that is as breathable as it used to be". With this we raise awareness about this possible "Near Reality" and we will push to redirect our future to a better one.
"Breathing clean air could be a luxury"
Creating the FAKE Product
Art direction and graphic design by Carla Irizarry
Creative direction and copywriting by Cristopher Chan
