The Design from Finland Mark indicates the origin of unique and high-quality Finnish Design. The Association for Finnish Work grants the mark to … Read More
The Design from Finland Mark indicates the origin of unique and high-quality Finnish Design. The Association for Finnish Work grants the mark to companies who invest in design and understand the value of it as part of their business strategy. The association asked Werklig to participate in a closed competition, and selected our proposal as the winning one.
Our approach to the design was very pragmatic. The mark has to work in internationally, so the words ”Design from Finland” are required to make the mark’s meaning immediately understandable. We felt the mark also needed a visual clue or mnemonic that is memorable and recognizable. The ”F:” -symbol meets this requirement, and can also be read as an abbreviation for ”from Finland”. In addition, the ”F:” -symbol has been designed to look like the Finnish flag.
The Design from Finland can be used freely by the companies it is granted to. As such, it is used in a very wide variety of applications, of which the association has practically no visual control. This is why the mark has been enclosed in a protective circle. The circle is also widely used in design objects and thus fits the visual language of many of the products it will be used in association with. The circle gives the mark an air of officiality and links it visually with other certificates and origin marks. Read Less