SOLVE STH COFFEE
When I first received the case, I learned that the client proposed to solve the coffee demand of young urban consumers. It is a cheap, stylish and personalized coffee brand.
At the same time, the client charged that the coffee bar is a very important place. We must integrate the coffee bar into the brand, which is also the soul of the whole store.
(client: I want the red bar!)
He wants to tell the public that coffee with quality and style is not necessarily expensive.
起初接到这个案子的时候了解到，该品牌的负责人提出想要解决都市年轻消费者的咖啡需求，是平价的、有格调的、又能彰显个性的咖啡品牌。
同时品牌负责人又嘱咐道，咖啡店的吧台是一个非常重要的地方，一定要将咖啡吧台融入到品牌里面，也是整个店铺的灵魂。
（品牌负责人：我就要红色的吧台!）
他想告诉大众，有品质又有格调的咖啡不一定是高价的。
