Cruz: The Bar Blender
Cruz is a charismatic hand blender for bartenders to showcase their artistry in the performance of bartending; to achieve the emotion of polished dynamism. The design of it is informed by an in-depth research study into all aspects of the blender, and we aimed to design a new dynamic hand blender that exists for not only its function, but for its showmanship.
Project leads: Gloria Ngiam, Goh Hong, Naroth Murali and Albert Lee
The Design Process
1) History of blenders
2) Case studies of blenders
3) Market matrices
4) Content mapping
5) Defining the user
6) Precedence studies
7) Mood boards
8) Idea generation
9) Aspect prioritizing
10) Gesture studies
11) Form exploration
12) Design development
13) User testing
14) Peripheral studies
15) Dock exploration
16) Colour and material exploration
17) Detailing
18) Persona verification and testing
19) Design refinement
20) Sustainability
21) Construction methods
Research
Design Generation
Design development
Design Refinement
Final Design - Cruz