While working at GrupoW in Mexico had the chance of being the Art Director for Dodge new website relaunch, and specially focus on their famous Muscle Cars line, trying to get the right style that translates all their personality on a simple scroll website was quite fun, and on the way i did lots of image concepts that got lost at the end, super smoky ones, emerging from a Volcano, fire on the wheels, a bit of a Demon as it was the name of their new Challenger.
For the Interface i was taking editorial references, so the user will have the same experience as if they were reading about their favourite muscle car on their preferred car magazine, quick highlights, bold CTA'S.
Special thanks to my friends at Grupo W that was involved in this project.
For the Interface i was taking editorial references, so the user will have the same experience as if they were reading about their favourite muscle car on their preferred car magazine, quick highlights, bold CTA'S.
Special thanks to my friends at Grupo W that was involved in this project.
Mobile exploration to test some text behaviour and define styles for the interface.
Just for fun headers, that came as a result of an enjoyable exploration, the image above was the intended header for the entrance of the Dodge Brother history, images below more challenger headers, and layouts for the current website.
