Project Brief: The BBC World Service Radio is dying, create a campaign to help save it.
My approach: As I didn't know of the BBC World Service at all, I decided to create a campaign that would make people want to find out about it.
Large reverse graffiti posters witht the slogan 'it's all yours', and an image from a collection of good and bad things that the World Service Radio has broadcast throughout it's history, would be washed onto squares/walls in cities across the UK. People would start asking about it to see what it's about.
