National Parks Funding Infographic
Research, writing, editing, creative direction
Design by Jessie Farris/Lemonly
Our Government Affairs team has focused on the national parks' ballooning maintenance backlog for years, with press releases, letters to the editor, and good old-fashioned lobbying efforts on Capitol Hill. But the story was getting stale, and the numbers were becoming too difficult to comprehend, so they asked if we could show tell some of the key stories graphically. We focused on individual parks like Everglades, addressed concerns that new parks were only contributing to the problem, and reminded legislators that the recent government shutdown was largely focused on parks. As a result, our GA staffers received more than a dozen contacts from senators and representatives, and the White House called to voice its approval. The park's funding woes won't be solved overnight, but among conservation nonprofits, NPCA is recognized as leading the charge for America's favorite places.