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    New Media Campaign
Wizzair is a Hungarian low-cost airline with a secondary base in Belgrade, Serbia. The goal of the new media campaign was to demonstrate how comparable Wizzair's fares are to avarage daily expenses.
We teamed up with various private outlets in order to slip our fares onto their menus and price tags, and even hired an actor to play the role of a pennyless traveller, seeking charity to get to his next destination.