The artist demonstrates the emotional state each Belarusian citizen going trough during the decades of  protests.

The stolen identity is shown through a shaving process and the use of the state flag as a hairdresser's cape.  The final scene, with many copies of the artist dressed in inconspicuous colourless clothes of an unremarkable Belarusian citizen”, demonstrates the attempts of the authorities to suppress individuality and to “paint everyone with the same brush”.