ABRADEP
ABRADEP (Brazilian Academy of Electoral and Political Law) was founded in 2015. Headquartered in Brasília-DF, it is composed of several different professionals (lawyers, Electoral Justice servers, teachers, electoral judges, members of the Public Ministry, media professionals, political scientists, among others).
Its purpose is to promote a balanced, transparent, objective, and qualified debate on democracy, promoting awareness, disseminating topics related to the electoral law and the intersection between law and politics.
The rebranding eliminated the old brand's connection with the country's flag and color scheme. The academy's objective is to position itself as a united organization that shares opinions for mutual growth.
We developed the symbol based on the concepts of unity, dialogue, plurality.
Analyzing the target audience of members, we decided to use a color contrast, where blue is about confidence, and salmon is a friendly and approachable color that can evoke a powerful sense of hope.
