27THREE Boulangerie is your neighbourhood bakery & café in Petersham NSW. The community have enjoyed fresh baguettes, hand made sourdough bread baked daily on premises and classic french pastries sourced from local Australian ingredients.
The challenge Tony, owner of 27THREE Boulangerie believes that the greatest tasting breads and pastries are created when they are handmade out of the best ingredients, baked earlier in the morning and let rise naturally over several days. The challenge is to present his traditional approach in a way that will appeal to the modern Inner West of Sydney demographic.
Our delivery Together, we set out to modernize the way baking was done traditionally, by hand with care and joy. Black was used to represent Tony's work ethic as he made slow baked goods through the long hours of the night. Yellow was used to reflect the community of Petersham, a fast growing inner-west suburb with a vibrant and creative energy. Through a range of hand drawn illustrations and bright bold statements, we helped build a strong identity system that visually evokes the joy of consuming honest food.
The challenge Tony, owner of 27THREE Boulangerie believes that the greatest tasting breads and pastries are created when they are handmade out of the best ingredients, baked earlier in the morning and let rise naturally over several days. The challenge is to present his traditional approach in a way that will appeal to the modern Inner West of Sydney demographic.
Our delivery Together, we set out to modernize the way baking was done traditionally, by hand with care and joy. Black was used to represent Tony's work ethic as he made slow baked goods through the long hours of the night. Yellow was used to reflect the community of Petersham, a fast growing inner-west suburb with a vibrant and creative energy. Through a range of hand drawn illustrations and bright bold statements, we helped build a strong identity system that visually evokes the joy of consuming honest food.
The outcome? Featured in local and national publications as one of the best bakery in Sydney for an almond croissant.
The outcome? Featured in local and national publications as one of the best bakery in Sydney for an almond croissant.
Awarded Silver, Bronze and 4 finalists at Sydney Royal Fine Food Shows: the national benchmarks for professional bakery.
Google review with an average 4.5 star rating and built over 600+ loyal and engaging fans on instagram.
Revenue increased by 15% year-on-year since inception in 2019.
27THREE Boulangerie, an Vietnamese & French fushion family-owned bakery based in Sydney, engaged Bettermade Digital Branding and Design Agency with the aim of creating a brand identity that would elevate the traditional Vietnamese bakehouse stigma while retaining the authenticity of their heritage roots.
