Cuervo is a Specialty Coffee brand with three locations in Buenos Aires, Argentina. 2021 was not only the year that the third shop opened its doors but also the beginning of their roasting adventure. Now with 4 years under their belt and six varieties of beans in business (more to come), Cuervo needed a refresh.
After building perspective for three years at their side, we went back and examined strengths and weaknesses of the brand. The logo was weak and it couldn't match the energy of their symbol. We wanted to build a brand that didn't hid assets, a brand that was proud to be scream big or stand tall when small. Hence the brand re-fresh.
As a consequence of this, a new Campaign was born. Illustration is always our tool of choice, it helps us simplify moments, soften typography and express emotions through color. This campaign is no different from the ones that came before. A list of items with prices should never be boring or dull.
Client: Cuervo
Production Company: Hueso
Production Company: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo
Graphic Designers: Fifi Lachimia / Gianluca Fallone
Illustration: Gianluca Fallone
