When I was working on the logo design for this Greek BBQ Fusion restaurant, I wanted to incorporate the similar elements of both into one, clear design. After a few interations, I eventually came up with the branding iron style design with the flame accent. The branding iron symbolizes the barbecue cuisine and the flame symbolizes greek mythology and lore. This design reinforces and enhances the overall atmosphere
Logo Design Sketch
To create a cohesive branding campaign for the project, I designed a large billboard advertisement, incorporating the logo, tagline and pertinent advertising information as well as assets from the branding style identity.
Large Ad - Billboard
Large Ad - Billboard Mock Up
Following that same practice, I also created a small one page magazine ad. This incorporates branding elements and contact information for the business and serves to advertise the business as a whole.
Small Ad - Magazine
For sidewalk advertising, I created an A-frame ad design featuring a schedule of daily specials that can be a quick, mobile form of marketing. The greek banner themes draw attention and highlight important information to the consumer.
A Frame Ad - Sidewalk
A Frame Ad - Sidewalk Mock Up
For the menu design, I continued the dark background theme from the A-frame menu with information divided into square quadrants. Both the front and back of the menu feature unique background patterns to ground the design as well as menu icons and other brand identity assets.
Menu Design
Menu Mock Up
I have also created a packaging design for a BBQ seasoning product. The label features the product name and information as well as brand icons and assets from the identity package.
Packaging Design
Packaging Mock Up
I created a few more deliverable designs to set the atmosphere of the restaurant, including a napkin design as well as a coaster. All of these deliverables can be taken from the restaurant by patrons which increases memorability and exposure of the brand.
Napkin Design
Napkin Mock Up
Coaster Design
Coaster Mock Up
