A life unimagined was directed toward high school women to inspire them to attend Calvin College. The piece is about handcrafting your college experience so that it's just what you need to prepare for life in the real world. You will see design elements that speak to crafting. I used overlays, textures and colors to represent people, places, programs and passions students will find at Calvin. Each spread is a story that women can step in to and begin crafting their own Calvin experience that fits them best.
I worked with a team of writers to concept the piece. I served as creative director and interviewed students, researched pop culture, coordinated photo shoots, designed and coordinated production.