Author - Dr. Ashutosh Jain
Book - Punarbhava (Dharma protects the protector)
Campaign - This book in particular was creatively challenging than usual.
The majority of this book is a mythological thriller along with the elements of yoga, psychology and old Hindu teachings.
Our main agenda was to create a beautiful, royal looking vertical grid extending in the middle row, leading to a particular path which ultimately talks about perspective.
Visually we took a colour scheme of beige and brown and a font which appears royal and classy to give it that premium feel.
For the content part, We relied on different elements of the book to which the audience would resonate on a general level.
Author - Shankar Ananth
Book - Utopia (The next step in human evolution)
Campaign - The Author was highly inspired by Dan Brown and his social media grids.
We wanted to create an intriguing aura around the campaign, not disclosing a lot but creating the right amount of curiosity for the sci-fi audience.
It was a challenge going through the entire book and picking up the right elements and copy to showcase for the campaign.
Visually it was tricky but gave immense amount of fun and thrill while working on it.
